Create A Resume That Sells
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The whole purpose of a resume is to basically make a sales pitch. But instead of socks, vacuums, or clothes, the only thing you’re trying to sell is YOU. Therefore, it’s important to make sure what’s written about you in your resume attracts potential employers.
You can do this is a few ways:
Choose statements that present you as more qualified and holding a higher skill set.
You want to make sure the image of you is elevated as high as possible. So instead of saying “sold a variety of products door to door” when describing your sales position, why not say, “Brought in over $50,000 in revenue through adept salesmanship”? See the difference?
Using “Power” Words.
Along with the first way to best sell yourself this is all about controlling the image employers will develop when they look at your resume. “Power Words” are basically verbs or key words that match the level of position you are looking to achieve. If you’re looking for a management position, you should try to use as many management-oriented words as you can. If you assigned work or kept track of the interns, you have the right to say “supervised and trained incoming interns” and “directed work flow.” This shows employers instantly that you are capable of management.
The most important thing to remember is to not lie. This is about looking at your skill set and what you have offered in your previous jobs and choosing language that best represents and explains to employers on the onset what you can do. If you think you have the chance to do this in your job interview, guess again. Your resume is where it all starts, and if potential employers can’t immediately see you’re suited for the job you won’t even get the job interview to show them otherwise.
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